Typography Rough Guildelines

  1. Either serif or sans-serif fonts are fine for body copy and headings, but sans-serif fonts are still more popular for both.
  2. Common choices for headlines are Georgia, Arial and Helvetica.
  3. Common choices for body copy are Georgia, Arial, Verdana and Lucida Grande.
  4. The most popular font size for headings is a range between 18 and 29 pixels.
  5. The most popular font size for body copy is a range between 12 and 14 pixels.
  6. Header font size ÷ Body copy font size = 1.96.
  7. Line height (pixels) ÷ body copy font size (pixels) = 1.48.
  8. Line length (pixels) ÷ line height (pixels) = 27.8.
  9. Space between paragraphs (pixels) ÷ line height (pixels) = 0.754.
  10. The optimal number of characters per line is between 55 and 75, but between 75 and 85 characters per line is more popular.
  11. Body text is left-aligned, image replacement is rarely used and links are either underlined or highlighted with bold or color.

Source Smashing Magazine: http://bit.ly/Vt4s4

Last updated 4th January, 2011 - 10:31am

Authored by Jeff Burnz on